# LY Ads Network Service Name Changes Following the Integration of Advertising Platforms
Date: September 26, 2025
Dear Partner,
Thank you very much for your continued support of LY Corporation’s services.
We are pleased to announce that LY Corporation will integrate its advertising services previously offered separately as Yahoo Display Ads and LINE Ads, and launch them under a unified platform named LY Ads Display Ads. The transition, including the consolidation of both advertising platforms, is scheduled for spring 2026.
In line with this integration, we will also implement changes to the naming of our network partner services, as outlined below:
# Scheduled Timing
- Spring 2026
(The schedule is subject to change.)
# Changes
- The current services “LINE Ads Network” and “Yahoo Ads Network Partner” will be unified under the new name “LY Ads Network.”
- Sub-service names will be designated as follows:
| Current | After Change |
|---|---|
| LINE Ads Network | LY Ads Network – Display Ads (App) |
| Yahoo Ads Network Partner | LY Ads Network – Display Ads (Web), LY Ads Network – Search Ads |
- In addition, guidelines regarding ad inventory, which have been separately applied to LINE Ads Network and Yahoo Ads Network Partner, will be unified and applied across the LY Ads Network services.
# Important Notes
- This change is limited to the unification of service names. The scope of services, contractual terms, and conditions will remain unchanged.
(Please note, however, that the guidelines regarding ad inventory will be standardized as noted above.) - Accordingly, there will be no changes to the existing terms of use, including:
- Details regarding the use period of current logos and service names, as well as required transition procedures, will be communicated separately.
# Future Plans
- In early 2027, we plan to unify the terms of use currently applied to both network partners and introduce a new, consolidated agreement.
- Partners who agree to the new terms will be transitioned to the new LY Ads Network.
(For reference: we will use “New LY Ads Network” for services under the new agreement, and “Current LY Ads Network” for services under the existing terms.) - The Current LY Ads Network is scheduled to be discontinued in early 2027. Partners who do not agree to the new terms will not be able to use the New LY Ads Network. Furthermore, if agreement is not confirmed by the designated deadline, ad delivery via the Current LY Ads Network will also be terminated, and contracts under the current terms will be concluded (terminated).
- Detailed information on the new terms and the procedure for providing consent will be communicated sequentially from early 2026.
# Platform Integration Details
For more information regarding the integration of advertising platforms, please refer to the following announcement:
Platform Integration Announcement (opens new window)
If you have any questions, please contact your LY representative or reach out to our LINE Ads Network Support Team at:
dl_lan_media_inquiry@linecorp.com
We greatly appreciate your continued partnership with LY Corporation.
Best regards,