# Establishment of Guidelines Following the Integration of ad platforms
Date: November 5, 2025
Dear Partner,
Thank you very much for your continued support of our services.
As previously announced in September in the notice titled LY Ads Network Service Name Changes Following the Integration of Advertising Platforms (opens new window) we plan to integrate “LINE Ads” and “Yahoo! Ads Display Ads” into a new unified platform, “LY Ads,” scheduled for spring 2026.
Along with this integration, the advertising placement guidelines that currently apply separately to “LINE Ads Network” and “Yahoo! Ads Network Partners”
will be standardized and unified under the common guidelines for the LY Ads Network services.
Until the integration is implemented, the current guidelines will remain in effect.
Details of the exact integration date will be announced once finalized.
# LY Ads: Unified Guidelines
After the integration of the platforms, the following guidelines will apply.
Please review them together with the supplementary explanatory materials.
# Effective Date
Spring 2026
The exact date of implementation will be announced approximately two months prior to the start of the new guidelines.
# Reference URLs
- [Important] Integration of ad platforms (opens new window)
- LY Ads Network Service Name Changes Following the Integration of Advertising Platforms (opens new window)